Kyocera Fastening Solutions

Helping professionals choose the right tool with Product Advice

Kyocera Fastening Solutions is a global leader in fastening systems. For every job, they have the right tool. But which one do you need for your specific task? SQLI helped Kyocera Fastening Solutions make that easy to answer: an interactive Tool Finder that lets customers quickly find the right tool built into key touchpoints across Kyocera Fastening Solution's brand site and online product catalogue.

Expertise: Commerce & Service | CX Strategy | Data & Personalization

Services: UX/UI Design, Design Systems, Product Advice Integration (Aiden), CRO Strategy

Kyocera Fastening Solutions further extended their long-standing partnership with SQLI by integrating an interactive Tool Finder, powered by Aiden's Product Advice technology, into their brand site and online product catalogue. The goal: help buyers identify the right tool for their job, even without deep product knowledge.

Business Drivers

Scale expert product advice online. Maximize feature exposure across high-traffic digital touchpoints.
Use interaction analytics to validate UX decisions and continuously optimize placements.

The Challenge

Choosing the right tool from a complex technical catalog can be daunting, like walking into a store without a knowledgeable employee to help. The challenge was to bring the expertise of Kyocera Fastening Solutions experts into the digital journey, so professionals could find the right tool for the job with confidence.

Kyocera Fastening Solution's customers are professional installers and contractors: they know the job, but not always which tool fits it. Before the Tool Finder, that gap was closed manually. Kyocera Fastening Solution's own customer service team fielded these questions one by one, drawing on manually maintained PDF tables. The advice logic behind the Tool Finder was built directly on that experience: SQLI worked with Kyocera Fastening Solution's customer service team to understand how they reasoned through each request and shaped the Tool Finder's logic around the job at hand rather than technical specs.

SQLI addressed this with three key goals:

Strategic Exposure: Positioning entry points across critical stages of the buyer journey.
UI Consistency: Building native entry banners using Kyocera Fastening Solution's existing design system.
Data-Informed UX: Tracking placement-specific interaction data to optimize performance over time.

The Approach

Effortless Discovery: Made it very simple for customers to find the exact tool for their needs, no technical know-how required.
Multi-Touchpoint Visibility: Deployed entry banners across the Homepage, Category Pages, Product List Pages (PLP), and Product Detail Pages (PDP).
Data-Driven Refinement: Established placement analytics to continuously optimise where and how the Tool Finder appears, based on real customer behaviour.

Delivery & Continuous Improvement

Multi-Spot Exposure & Design System Integration

SQLI engineered custom entry components strictly using Kyocera Fastening Solution's design system, ensuring visual continuity. Entry points were deployed across:

Homepage & Category Pages: Broad engagement for exploratory users.
PLP & PDP: Contextual assistance when filtering or comparing specific tools.

Performance Tracking

Embedding unique tracking across every touchpoint was only the starting point. SQLI continues to work alongside Kyocera Fastening Solution using Aiden's Product Advice platform to interpret performance data and improve how customers access and use the advice experience.

"By making the Tool Finder accessible across multiple key touchpoints on our website, SQLI helped us transform how customers navigate our catalog. Using real interaction data to refine placements and test interaction modes ensures our digital strategy remains grounded in actual digital journey behavior."

Casper Veltman, Kyocera Fastening Solution

Key Takeaways

Multi-Spot Exposure as a Strategy: Entry points are placed across key journey stages to capture intent and drive feature adoption as usage grows. Design Systems Ensure Quality: Utilizing native components maintains visual integrity and speeds up deployment.

Analytics Are in Place to Inform UX: Placement-level tracking gives Kyocera Fastening Solution and SQLI the foundation for continuous, data-led optimization ahead.