On the road to digital
SEB wanted to build an e-commerce system to serve the user experience while enhancing product branding. Combined with a continuous innovation policy, this strategy responds to the group's desire to create a privileged relationship with customers, as well as its distribution network.
Context
The SEB group, world leader in small household appliances and a multi-specialist, has a portfolio of more than thirty brands (including the iconic Moulinex, Rowenta, Calor, SEB, Tefal, Krups and Lagostina).
The group wanted to make the transition to digital in order to meet the expectations of consumers and retain its leadership position.
Challenges
Multiple challenges for Groupe SEB
- Create a strategy to optimise its digital presence
- Deploy the e-commerce platform internationally
- Enrich the consumer experience and comply with GDPR
- Increase the attractiveness of both the brand and the employer brand
- Attract tomorrow's talents: a key success factor
Project
A consumer and internationally-oriented digital strategy
Benefits
A relationship of trust has been established between Groupe SEB and SQLI for more than 6 years. The collaboration is growing and does not stop at the development of e-commerce sites.
SEB’s qualified leads from branded sites are increasing sharply as well as direct sales of accessories, which reinforces SEB’s leading position on the market.