On the road to digital
SEB wanted to build an e-commerce system to serve the user experience while enhancing product branding. Combined with a continuous innovation policy, this strategy responds to the group's desire to create a privileged relationship with customers, as well as its distribution network.
One of the main tasks carried out by SQLI and WAX was to deploy high-performing and scalable e-commerce platforms with a customer-centric approach.
Mastery of the SAP Customer Experience basis combined with the digital marketing expertise of SQLI, enabled the design of a digital platform for the Moulinex brand.
This platform makes it possible for consumers to express their creativity in the kitchen and reinvent the way they eat according to their desires, the season, their cooking skills, and the time and appliances they have available.
Adaptation for all brands
Based on this success, SQLI is adapting this strategy for all the other brands, with the aim of offering unique experiences for consumers.
Recently, the Rowenta and Krups websites have been deployed internationally. In order to support this technical achievement, SQLI provided consultancy and integration services for the brand concept and content creation.
SQLI also coordinated the first country-wide deployments, managed content production for each country and conducted quality reviews.In addition, the employer brand was enhanced by communication experts, who defined an editorial and graphical tone, based on people, humour and authenticity.