Hutten’s Step-by-Step PIM Transformation with SQLI: From Complexity to Efficiency and Flexibility

Hutten, a leading company in the hospitality sector, is known for its commitment to quality, customization, and hospitality. Their reputation is built on a customer-focused approach and a passion for excellence. To maintain these high standards, Hutten faced a key challenge: their outdated Product Information Management (PIM) system. 

What once worked well could no longer keep up with Hutten’s growth and ambitions. Delays, high licensing costs, and a lack of flexibility were holding the company back. The old system fell short in scalability, integration, and user-friendliness. 

A change was needed. After a thorough selection process, guided by SQLI, Novulo was chosen as the new PIM solution. This decision was a critical step toward a future-proof approach. The next challenge? Ensuring a smooth and effective implementation of the new system to achieve greater efficiency, reduced costs, and improved data quality. 

Hutten began a significant transition. Implementing Novulo was about more than just technology - it was a strategic project centered on collaboration, communication, and adaptability. SQLI structured the process carefully, using a phased implementation and a sprint-based approach to maintain focus and flexibility. Weekly on-site sessions ensured steady progress. 

Marco Tjong-A-Tjoe, Head of MDM Practice at SQLI, explained: “The close collaboration between Hutten, SQLI, and Novulo ensured a strong start. Since we were already involved in the selection phase, we had a deep understanding of Hutten’s challenges and needs. This gave the project a solid foundation.” 

The journey wasn’t without challenges. At times, earlier decisions had to be revisited and adjusted. However, thanks to SQLI’s practical approach and open communication, the team could reflect and make changes when needed. Their flexibility made all the difference. 

“SQLI was there exactly when we needed them,” said Patrick Tünnissen, Manager ICT at Hutten. “They also gave us the space to take responsibility ourselves. This balance allowed us to make quick decisions and keep moving forward.” 

A phased go-live approach was used, activating modules step by step. This minimized risks and ensured a smooth transition. Within six months, Hutten had fully transitioned to Novulo, leaving the old system behind and starting a new chapter. 

Patrick concluded: “With a tight deadline and challenges along the way, the preparation and teamwork were crucial. This project shows how strong, flexible collaboration can lead to success.” 

The implementation of Novulo brought immediate benefits for Hutten, both operationally and for employees:

• Streamlined processes: The user-friendly system eliminated many manual tasks, significantly reducing the chance of errors.
• Increased efficiency: Analyzing Hutten’s workflows led to a simplified data model and a more efficient way of working.
• Improved integrations: Novulo integrated seamlessly with other systems, boosting Hutten’s flexibility and scalability.
• Cost savings: Switching to a more efficient system significantly reduced operational costs, including lower licensing fees. 

For employees, the changes were a relief. Where manual tasks and workarounds were once unavoidable, they can now rely on a smoother workflow with fewer errors. Patrick noted: “With Novulo, we’ve not only optimized our processes but also eliminated many old inefficiencies. This creates a calmer workplace and allows us to focus on what really matters.” 

After the successful go-live, a critical hypercare phase followed. During this time, SQLI provided intensive support, quickly addressing any initial challenges. This allowed Hutten’s teams to become familiar with the new system while resolving issues immediately. 

Conclusion: The Future of Hutten 

By implementing Novulo, Hutten has built a strong foundation for the future. The new PIM solution helps them manage product information cost-effectively and scale their processes to adapt to change. With this solid groundwork, Hutten can now focus on further refinement and practical applications. Their goal is to maximize the system’s potential and explore new opportunities, confident that they are ready for future challenges and decisions. 

Patrick concluded: “We now have a solution that prepares us for the future. This project highlights the importance of flexible, well-thought-out collaboration. We’re ready to grow further with a system that supports us every step of the way.” 

Hutten looks forward to a future where their systems and processes run smoothly, efficiently, and reliably. Powered by technology that supports their mission: delivering hospitality and quality at the highest level.