SQLI Morocco celebrates the 20th anniversary of its Oujda site and marks a new milestone in its development centered on Artificial Intelligence

On the occasion of this anniversary, the Group is strengthening its regional roots, inaugurating the Atlas Learning Hub dedicated to Artificial Intelligence skills, and renewing its strategic partnership with Mohammed First University.

This celebration marks an important milestone in the Group’s development in Morocco and reflects the strategic role played by the Oujda site in SQLI’s momentum of growth, innovation and talent development over the past two decades.

On this occasion, SQLI Morocco announced two major initiatives: the inauguration of the Atlas Learning Hub, a space dedicated to developing skills in Artificial Intelligence, and the renewal of its partnership with Mohammed First University, aimed at strengthening bridges between academia and business.

SQLI, a leading european digital services company

Founded more than thirty-five years ago, SQLI is a European digital services group specializing in digital experiences, customer experience, and digital commerce. The Group supports its clients in designing, developing, and operating innovative digital platforms that drive business value and performance.

With operations across Europe, Africa, and the Middle East, SQLI leverages a unique combination of technological expertise, industry knowledge, and innovation capabilities to support organizations throughout their digital transformation journeys.

Within this ecosystem, SQLI Morocco plays a strategic role. With offices in Rabat, Casablanca, and Oujda, the Moroccan delivery center now brings together more than 900 employees working on international projects spanning digital commerce, data, cloud, customer experience, Artificial Intelligence, and software engineering.

Strong regional roots and committed partners

Held in a spirit of collaboration and shared ambition, the celebration brought together several key stakeholders from the regional ecosystem, including representatives of the Wilaya of the Oriental Region, with the participation of the representative of Mr. le Wali Mohamed Atfaoui of the Oriental Region, as well as Mr. Rachid Zenati, Secretary General for Regional Affairs.

The event also welcomed representatives from Mohammed First University, including Mr. Jaafar Khaled, Vice President, in coordination with the University's President, Mr. Yassine Zaghloul, along with several leading figures from academia and the innovation ecosystem, including Professor Saïda Belouali, Mr. Mohamed Barboucha, and Mr. Nouredine Hanfouri.

The celebration was further attended by key contributors to the development of the local innovation ecosystem, notably Mr. Jawad Benaadi, Director of Zone01 Oujda.

Their presence reflects the strong relationships SQLI has built with its regional partners and its ongoing commitment to contributing actively to the economic, technological, and academic development of the Oriental Region.

A strategic partnership with Mohammed First University

One of the highlights of the day was the renewal of the partnership agreement between SQLI Morocco and Mohammed First University, signed by Erwan Le Duff, CEO of SQLI Group, and Mr. Jaafar Khaled, Vice President of the University, as part of a collaboration initiated with the University Presidency, represented by Mr. Yassine Zaghloul.

This partnership aims to strengthen the connection between higher education and the professional world through:

• The development of academic programs aligned with evolving market needs;
• Supporting the professional integration of young graduates;
• Promoting innovation, applied research, and knowledge transfer.

Artificial Intelligence at the heart of SQLI Morocco’s strategy

In a context of rapid transformation across digital industries, SQLI Morocco is reaffirming its ambition to make Artificial Intelligence a key driver of its growth.

Already embedded across its service offerings, areas of expertise, and learning programs, AI has become a powerful engine for innovation, enabling the company to support business transformation, enhance organizational performance, and equip talent with the skills needed for the future.

Atlas Learning Hub: developing the talent of tomorrow

As part of this strategy, SQLI Morocco inaugurated the Atlas Learning Hub (AI Transformation Lab & Agentic Studio Hub), a dedicated space for continuous learning, experimentation, and skills development focused on emerging technologies.

Designed as a talent accelerator, the Hub aims to support employees, students, and academic partners in exploring the practical applications of Artificial Intelligence, Generative AI, and agentic systems that are reshaping today’s digital professions.

The Atlas Learning Hub is fully aligned with SQLI Morocco’s strategy to strengthen its technological leadership while contributing to the development of an innovative and competitive regional ecosystem.

20 years driving regional digital development

Established in Oujda in 2006, SQLI has progressively built a recognized center of excellence, contributing to the creation of highly skilled jobs and the development of local talent.

Over the years, the Oujda site has become a key player in the regional digital ecosystem, actively enhancing the region’s attractiveness and advancing technological expertise in support of both national and international clients.

A future-focused vision

On the occasion of this anniversary, SQLI Morocco reaffirms its ambition to continue its growth, invest in talent, and accelerate the adoption of future-ready technologies, with a particular focus on Artificial Intelligence.

This momentum further strengthens SQLI’s position as a leading player in digital transformation, both in Morocco and internationally, while reaffirming its commitment to innovation, employability, and skills development.

About SQLI

SQLI is a European leader in customer experience and digital transformation.

Its teams help major international brands create value through digital innovation. They design engaging experiences by combining cutting-edge technologies, proven methodologies, and deep technological expertise. From strategy to deployment, they imagine and build robust, high-performance architectures that enhance agility, improve efficiency, and support sustainable business growth. Its 2,200 employees are based across 12 countries.