Key to efficiency in B2B order fulfillment: Commerce Orchestration and Order Splitting

When orders turn into a balancing act

Traditional order management systems typically treat orders as static entities. This rigidity often results in slow, expensive, and inefficient fulfillment processes. 

Imagine a common scenario: a B2B customer places a large order containing products stored across different warehouse locations. Traditional fulfillment systems typically handle such orders in one of two inefficient ways: 

• Consolidated Shipping Delays: 
  Waiting for all items to arrive at a single warehouse before shipping, causing unnecessary delays.
• Multiple Partial Shipments: 
  Shipping items separately as they become available, leading to higher shipping costs and fragmented delivery experience.

These traditional fulfillment approaches harm both operational efficiency and brand reputation. Limited visibility and disconnected systems make it hard to coordinate inventory across warehouses. To resolve these inefficiencies, manual intervention is often required. As a result, companies have to face delayed shipments, inflated shipping costs, and dissatisfied customers.

How Commerce Orchestration enhances Order Splitting

Commerce Orchestration brings flexibility and intelligence to order fulfillment. Through smart order splitting and automated workflows, it transforms how complex B2B orders are processed.

Commerce Orchestration has several advantages for order fulfillment:

• Increased Profit Margins by minimizing shipping costs through smart, automated order routing.
• Accelerated Deliveries increase customer satisfaction and repeat business.
• Reduced Operational Overhead by eliminating manual steps and fulfillment errors.
• Scalable Growth with flexible, rules-based automation that adapts to changing demand.

Commerce Orchestration in practice

A Commerce Orchestration platform is designed to integrate effectively with your existing commerce and logistics systems, minimizing disruption and enabling cohesive operations. Our SQLI teams support you in defining your fulfillment strategy based on operational goals and customer needs towards rolling out tailored solutions. As a result, businesses can implement a fulfillment logic that adapts dynamically to inventory, shipping costs, and customer preferences. Scalable automation workflows also make it easier to experiment, refine, and expand orchestration strategies as business needs evolve. 
 

Commerce Orchestration platforms such as the Emporix Commerce Orchestration engine offer features that support companies in various areas:

• Dynamic Warehouse Selection: 
  Real-time synchronization allows for efficient coordination of inventory levels, shipping costs, and delivery times. This facilitates the automatic determination of the most efficient warehouse combinations for order fulfillment.
• Intelligent Shipping Rules: 
  Applying customizable rules, such as prioritizing speed or sustainability in delivery options, ensures that fulfillment strategies can be tailored to meet specific customer needs.
• Automated Workflow Management: 
  Orchestrating the entire order process without manual intervention ensures consistency and efficiency across operations.

With the help of an external partner, companies successfully move from static and siloed processes to dynamic and responsive fulfillment strategies.

Conclusion: 

In an era where B2B buyers expect speed, flexibility, and transparency, Commerce Orchestration emerges as a critical tool for B2B businesses. By adopting a solution tailored to companies´ needs, they can navigate the complexities of large-scale orders with agility, ensuring timely deliveries, cost savings, and enhanced customer satisfaction through intelligent order splitting.

Sources:

 *  McKinsey B2B Pulse Survey 2024
** Forrester report 2025