A new decision-making channel has emerged
AI-driven research is no longer a trend topic but part of everyday professional life:
- ChatGPT counts over 800 million weekly active users worldwide.
- Perplexity processes more than 780 million search queries per month.
- 30% of Perplexity users are executives, and 80% hold a university degree.
- AI platforms already generate over one billion referral visits per month, with a strongly growing trajectory.
- According to recent studies, AI-referred traffic converts at significantly higher rates than traditional search.
At the same time, current data shows that SEO and AI visibility overlap far less than many assume. Only around 12% of URLs cited by AI systems also rank in Google's top 10, while approximately 28% of frequently cited pages have no organic Google visibility at all. Strong SEO remains a solid foundation but by no means guarantees presence in AI-generated answers.
Why GEO?
Generative Engine Optimization ensures that your content is structured, consistent, and semantically clear enough for AI systems to correctly understand, classify, and cite it.
AI does not just evaluate rankings. It evaluates:
- Factual structure
- Entities and relations
- Topical clusters
- Consistency across channels
The result is a prioritised status assessment: not theory, but a reliable picture of your current AI visibility. We deliver this as one of our scorecards following the scan.
What can you do with the scorecard?
You receive:
- A clear scorecard with an assessment of your AI visibility
- Identified quick wins
- Prioritised strategic action areas
- An initial basis for budget and resource decisions
This enables you to decide internally:
- Is a gradual optimisation sufficient?
- Are there structural gaps in content architecture or PIM data?
Above all, you gain transparency. And transparency is the prerequisite for any strategic decision.
The key question is not whether you need to act. It is whether you know where you stand.