Seasalt
Loyalty pays for Seasalt and SQLI after new rewards scheme launch
Seasalt’s innovative new loyalty scheme designed in partnership with SQLI has proved to be a quick-fire hit with its customers just a month after launch.
The clothing brand revealed an impressive 50 per cent customer sign-up rate to its Seasalt Rewards programme in the first few weeks, while its email customer base grew extensively.
Loyalty strategies have become a crucial tool in the competitive digital landscape, helping build much stronger relationships between brands and consumers, while increasing sales and enhancing customer life-time value.
Under the new Seasalt Rewards scheme, shoppers earn points for every pound they spend - either in-store with a mobile wallet card or online through their rewards account. Once they reach 100 points, they can get £5 off a purchase. There's no cap on how many points can be used at once, so if they've built up more, they can take more off.
With deeper customer connections, clearer benefits, and a truly personalised shopping journey, the brand is ready to drive its ambitious plans further and see what’s possible.
Seasalt's Customer Experience Manager, Briony Martin, said: “We’ve launched an omnichannel loyalty scheme that’s been carefully designed to address key customer pain points and strengthen the core of all our customer metrics as part of Seasalt’s growth strategy.
“Our previous in-store-only, stamp-based scheme showed us the business value of loyalty - it was a proven driver of lifetime value, satisfaction, and repeat purchases. We knew the next step was to evolve it into something far more seamless and scalable.
“While it’s still early days, results are already exceeding expectations, and we’re confident we’ll see continued growth in average order value, customer spend, and purchase frequency.
“The response from customers has been overwhelmingly positive, and we’re looking forward to building on this momentum in the years ahead.”
While it’s still early days, results are already exceeding expectations, and we’re confident we’ll see continued growth in average order value, customer spend, and purchase frequency.
The response from customers has been overwhelmingly positive, and we’re looking forward to building on this momentum in the years ahead.
Founded in Penzance, Cornwall, in 1981, Seasalt now operates 75 stores across the UK and Ireland, along with two US stores and stockists across Europe.