IHM’s vision is that all courses and education programs in the future are to be bought via their digital platforms. They have also clearly stated goals about how data should play a bigger part of their decision processes. IHM saw several impediments on that path ahead, and therefore decided to find a supplier that could provide services according to their needs.
When IHM first approached SQLI they had just implemented their new e-commerce solution based on the Episerver platform in which we have an extensive knowledge and experience. The clients opinion was that the platform was lacking in some departments, both in terms of the actual visual experience of the site as well as in the basic, technical performance. The integrations toward the existing, underlying systems were not as stable as wanted and was the cause of pain points for the business department of IHM. But also, the opinion was that site did not properly reflect the values of IHM as a brand and did not fully do the premium offering of IHM justice. IHM simply wanted to better match the competitors in terms of attractiveness towards a new, digital and very demanding and fragmented target audience.
The rapidly changing education environment also poses a great challenge for the in-house marketing department at IHM. A part of the mission for SQLI was to infuse the department with expertise knowledge within specific areas, in order to reach the Unified Commerce potential that is the ambition of the company.