The Scandinavian beauty brand Eleni & Chris was founded by Inger Ellen and her daughter Christinah Nicolaisen. Their line of beauty products is based on natural and pure ingredients from the Scandinavian nature. Early in 2019, they decided to partner up with us at SQLI and to build their new e-commerce on the Shopify+ platform.
Eleni & Chris came to us looking for help to redesign, increase usability and increase the traffic to their new site. The purpose was to increase conversion and to help elevate their brand online. A part of the challenge was also to deliver the new site within a tight deadline.
It was important for Eleni & Chris that SQLI could work efficiently and reduce the time to market. The design should be characterized by the Nordic expression and feel simple and sophisticated. Eleni & Chris also needed help in increasing traffic to their e-commerce.