A customer-centric approach
Experts from SQLI conducted the sprint with Betclic’s team, which was made up of product, marketing, UX and UI design, and data managers.
In the sports betting sector, onboarding is fairly complex as it needs to comply with the various steps required by the ANJ (Autorité Nationale des Jeux, France’s National Gaming Authority). Users must create an account with a lot of personal information, enter betting limits and pay a deposit before being able to place their first bet. The aim was to find opportunities that encourage new users, who may be novices, to complete this registration process and start experimenting with placing sports bets.