BENT
How SQLI helped BENT lift sales by 62% and cut €100,000 in yearly costs
When BENT, one of Belgium’s well-known shoe retailers, reached out to us, they were stuck with a familiar problem: a legacy e-commerce platform that had become more burden than benefit.
Their Magento setup was slow, expensive and difficult to maintain. A large part of their digital budget went to licences and technical upkeep instead of growth, creativity or customer experience. Today, that story looks very different.
BENT now runs on a modern, stable Shopify ecosystem built and optimised by SQLI and the results are clear and measurable.
A faster, cleaner and more profitable e-commerce platform
Before building anything, we started with clarity. Our team audited the full Magento landscape: integrations, custom logic, operations and workflow dependencies. The ambition was straightforward create a Shopify environment that matched the existing capabilities but performed better, cost less and opened room to grow.
We delivered exactly that.
From day one, BENT saw stronger conversion and smoother customer journeys, even during high-traffic events like sales and Fashion Week.
✔ Higher conversion rates and a smoother checkout
✔ A growing base of returning customers
Smart migration meets smart growth marketing
Moving platforms was only the first step. To help BENT fully benefit from a faster, lighter webshop, we developed an acquisition and retention strategy across Google and Meta grounded in data and shaped for performance.
Google: bringing the right users at the right moment
✔ +27% active Google users
✔ +7.25% purchases driven by Google
✔ Lower CPA (€14.88 vs €32.96 on Meta)
✔ Continuing uplift through Search + Performance Max
We focused on high-intent traffic through branded Search, while Performance Max scaled reach across Shopping, Display and YouTube. Seasonal peaks, sales, outlet waves, Fashion Week, consistently delivered conversion spikes.
Meta: creatives that turn attention into action
We set up Advantage+ and catalogue-driven campaigns that delivered steady conversion, supported by:
- Carousel and Collection formats
- Strong visuals aligned with new collections
- Short, high-impact pushes during promotions and outlet periods
Meta played the role of widening the funnel and reaching new audiences, while Google captured and converted that demand.
Performance amplified during peak moments
Throughout 2024 and 2025, we continued to refine campaigns in line with behavioural trends and market shifts.
What stood out?
- Sales periods and bundle promotions → strong conversion surges
- Fashion Week → clear uplift in traffic and purchase intent
- Outlet moments → small budgets, visible incremental revenue in Shopify
Always-on branded Search → a reliable revenue engine
With targeted bursts on top of a solid evergreen foundation, BENT can scale predictably across the full year.
From high costs to high performance
The collaboration between SQLI and BENT shows what happens when the right platform meets thoughtful digital acceleration.
BENT now benefits from:
- Higher sales, lower costs and stronger year-round growth
- A stable, high-performance Shopify setup
- €100,000 in annual savings
- 62% sales growth
- A more effective acquisition strategy
- A loyal, growing customer community
And they achieved all of this without the technical weight they carried before.
Ready to elevate your e-commerce performance?
Whether your brand is held back by a slow, costly legacy platform or you want sustainable growth through smarter performance marketing, we’re here to help you move forward, with clarity and measurable impact.
Tell us where you are today, and let’s explore how we can help you elevate.
Drop us a line
We are happy to help!