SQLI acquires Station10 to strengthen AI-driven data and analytics capability
London, 4th March 2026 - Digital consultancy SQLI has acquired London-based data and AI specialist Station10, adding deeper analytics, data engineering and customer intelligence expertise to its CX, commerce and content offering.
Station10 - whose clients include Vue, the British Army, Greene King, Wella, Allianz and Legal & General - will continue to trade as Station10, with its leadership team remaining in place.
The acquisition builds on two years of collaboration between the companies, reflecting the growing role of data platforms, AI, personalisation and real-time measurement in large-scale CX and commerce programmes.
For Station10’s clients, the deal brings access to SQLI’s broader delivery footprint across Europe and the Middle East. For SQLI, it adds deeper strength in data strategy, analytics and engineering - areas becoming more central to digital investment, customer journeys and performance.
Station10 has built its reputation across retail, travel, financial services and the public sector, working with organisations across complex data and digital environments.
The companies expect to deepen joint work across Adobe Experience Cloud, bringing Station10’s expertise into SQLI-led delivery across international markets.
David Ellis, Founder and Managing Director of Station10, said: “We’ve built real depth and knowledge in data, customer insight and advanced analytics in the UK. Joining SQLI gives us the platform to take that expertise across Europe on larger, more complex programmes - while staying close to the clients and work that built our reputation.”
Erwan Le Duff, CEO of SQLI, added: “This isn’t about adding another capability - it’s about deepening the role data and AI play across everything we deliver. Station10 brings consultancy and analytical strength to help clients better understand and activate their data, their customers and the drivers behind performance.”
About Station10
Station10 is a London-based data and AI consultancy working across retail, travel, financial services and the public sector.
We operate across data strategy, engineering and advanced analytics — designing the platforms, models and measurement that underpin large-scale CX and commerce programmes. Our work spans data architecture, customer intelligence and AI applications, with a focus on building data capability that is structurally sound and commercially relevant.
Our clients include Vue, the British Army, Wella, Greene King, Allianz and Legal & General.
About SQLI
SQLI is the European leader in customer experience and digital transformation. Its teams help major international brands create value through digital innovation. They design engaging experiences by combining cutting-edge technologies, proven methodologies and in-depth technological expertise. From strategy to deployment, they imagine and build robust, high-performance architectures that enhance agility, improve efficiency and support sustainable business growth. Its 2,200 employees are spread across 12 countries.