Unstructured, siloed data
With the rise of Big Data and digitalization, companies are now collecting and storing more and more data, either for regulatory, sales analysis, consumer knowledge, or business steering purposes.
However, this data is too often unstructured, obsolete, insufficient or poorly exploited and distributed within the company. Now more than ever, having full control of your data is crucial to providing the best customer and employee experience and meeting their expectations in terms of personal data use and security. Furthermore, companies are increasingly concerned about their impact on the environment: they are more and more aware of the pollution caused by unused or poorly exploited data.
- How can companies better centralize and govern their data?
- What solution should they implement to allow employees to exploit and analyze data?
- How can reference data be structured and controlled? - How can you implement a true data quality approach?
- How can you use data to improve the customer experience?