Unlocking Revenue Potential: How Commerce Orchestration changes B2B Pricing

Implementing commerce orchestration enables businesses to adapt pricing strategies in real-time, aligning with current market demands and customer behaviors. In the following sections, we’ll explore the potential of orchestration in more debth through practical insights.

The Pitfalls of Static Pricing

Many B2B companies still rely on static price lists manually entered into ERP systems, causing delays and inefficiencies. These price lists are often disconnected from real-time inventory or demand data, making them reactive rather than proactive. As a result, companies may lose deals when prices are too high or sacrifice margins when they’re too low—without the flexibility to respond quickly to market changes or cost fluctuations. This lack of agility leads to missed opportunities and lower profitability. 

Static pricing models present several challenges:​

• Missed Revenue Opportunities: 
  Prices set too low during high demand periods result in lost potential revenue.​
• Margin Erosion: 
  Failing to adjust prices in response to rising costs can significantly reduce profit margins.​
• Operational Inefficiencies: 
  Manual price updates are time-consuming and prone to errors, diverting IT resources from strategic initiatives.​

These issues underscore the need for a more agile and responsive pricing approach.​

Rethinking B2B with Commerce Orchestration

Commerce Orchestration addresses these issues by providing businesses with the tools to automate and streamline their processes. With Commerce Orchestration, companies can:

• Automate Price Adjustments: 
  Adjust prices based on real-time demand, inventory levels, and competitor actions, ensuring that pricing remains aligned with market conditions.
• Enhance Flexibility: 
  Integration with existing systems allows businesses to easily incorporate dynamic pricing without a complete overhaul, making it easy to adapt to market changes.
• Ensure Responsiveness: 
  By orchestrating various business processes, companies can quickly react to market movements, reducing the risk of losing deals due to static or outdated pricing.

By leveraging Commerce Orchestration, companies can eliminate manual pricing tasks, optimize their strategies, and stay competitive while protecting their margins and improving overall efficiency.

Commerce Orchestration in practice 

Through our consulting services, we help businesses to implement dynamic pricing strategies. We support you during the entire process of your project, starting from consultancy on the selection of a tailored and intelligent technology such as the Emporix Commerce Orchestration Platform, to seamless implementation and execution. There are several benefits to a commerce orchestration platform:

The Power of Dynamic Pricing in B2B Commerce

In an increasingly competitive market, the ability to adapt pricing strategies in real-time is no longer a luxury—it's becoming a necessity. A commerce orchestration platform provides the tools needed to transition from static to dynamic pricing, ensuring businesses remain agile and customer-centric.​ Our SQLI experts can help you choose the right technology and overcome the challenges posed by static pricing. Our long-standing industry knowledge and consultancy help to accelerate digital transformation for businesses, driving growth and innovation in the e-commerce space. 

Sources: 
 *  McKinsey B2B Pricing Solutions 2023 
** Forrester report 2024