Why a consistent CX is more relevant than price or product
Customer Experience (CX) is all about the overall experience a customer has with your brand, both online and offline.
It starts the very second they come into contact with your organisation and it continues throughout the entire purchasing process. This experience is based on how your customers perceive your brand, which is shaped by their feelings, impressions and expectations of your company.
Keeping customers is key to the success of any business, and providing good CX ensures that customers will return.
This guide will help you understand what CX is, especially from the customer's point of view.
Through case studies, you will see how organisations manage their customer experience on a daily basis, as well as the impact of brand engagement on their CX.
Table of contents
Page 3 - What is CX?
Page 5 - Cx counts more than price or product
Page 7 - Purpose-driven brands and CX
Page 11 - Key success factors
Page 14 - The 5 key steps of a CX audit
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