The rise is driven by a need for convenience by E-commerce customers in Europe. Click and Collect has been implemented as part of several Redbox Digital e-commerce solutions including Screwfix.de which boasts a 5 minute collection guarantee. The site for Paperchase.co.uk, which won Best Site in 2014, also features an innovative online check-out system that allows for Click-and-Collect.
The report says:
Although click and collect appears to be beneficial for retailers and customers alike, there are some challenges for the retailer. Customers are more likely to ‘buy to try’, leaving unwanted goods at the click and collect location, which then need to be returned to the warehouse. Shops must consider the additional space and staff they need to manage the extra stock.
Full report here…