Why Adobe and Redbox?
When Reliance Industries acquired Hamleys in 2019, it set out three priorities: redefine the Regent Street flagship store; overhaul merchandising and planning, and invest in the company’s digital operations.
Its existing website was a home-grown platform, but it was unable to meet the company’s goals. It chose Adobe Commerce as its new platform because it offered compelling features around management, customisation and scalability. In fact, the company saw it as the most robust of the platforms it looked at, and from a cost, implementation and maintenance point of view, it met their requirements.
The company met three Adobe partners, and felt that Redbox was by far the most experienced and knowledgeable. The Redbox Accelerate programme was also a deciding factor.
Deval Shah, Group Vice President, Reliance Brands Ltd said: “A key criteria, along with the developer skill-set and knowledge, was the chemistry. We needed to know whether we could work with the agency and development team. Our first meeting with Redbox was great – we found them easy to work with, open to suggestions and learning.
“Timelines were tight and the accelerate programme offered ‘out-of-the-box’ pre-developed modules, plug-and-play. There are lots of aspects of the programme that are ‘ready-made,’ enabling a quicker time-to-market. This squeezes time-lines, and cost.”