Firas Moazzen, ecommerce manager at ASQ, acknowledged: “Many customers use cash on delivery in the region, which is a challenge for e-commerce brands. “It means there isn’t any commitment until the last moment on delivery and customers can change their mind and return the product at that point. It creates many logistical issues for both the retailer and customer and many online brands would like to see this phased out.
“With tabby, it gives our customers different payment options and greater flexibility and resolves many of the logistical issues associated with COD. It’s early days, but we will work with tabby to promote and educate customers on the payment platform. We fundamentally believe that the more people know about it, the more popular it will become.”
Hosam Arab, co-Founder and CEO of tabby, added: “One of the biggest issues for our market is that most of our customers prefer to pay in cash which presents a huge set of challenges in terms of logistics. It restricts our choice of logistics partners in that not all of them offer cash on delivery and from a cashflow perspective, it’s not great. You also get a lot of returns.
“Through the platform integration, we can pull live order statuses from the Adobe Commerce back-end to make the process as seamless as possible and when the order is delivered, capture the payment and invoice the customer at that point in time. We pay ASQ once an invoice has been issued to the customer.
“All payment issues will be dealt with us. Any non-payment or default is a risk we bear. We are taking away all payment risks from the retailer.
“Through our payment platform, we hope to see a major change in the way people shop online in this region – it will be for the benefit of retailers and customers alike.”
SQLI believes giving customers the flexibility to pay by as many different methods as possible is important in moving e-commerce in the region forward. It expects many digital retailers across the Middle East to follow ASQ’s lead in the coming months.