While the focus was on redesigning the whole customer experience, and with one eye on the future, the immediate results speak for themselves.
Turnover grew £11million in the year from launch, with site traffic up by 250 percent and new customers up by 52 percent. Repeat buyers went up by 48 percent and monthly unique visitors up to 900,000, with an average basket value per order of $120.
Firas said: “During the two or three days over National Day, we processed over 20,000 orders making some of the highest sales in the region.
“The beauty of the platform is that we can upscale or downscale as needed.”
ASQ also saw other major benefits from the implementation, including no site downtime during one of its busiest periods and being digital-ready when the COVID-19 pandemic hit.
Firas said: “When stores were closed due to COVID, the only source of revenue was through online. Other businesses were scrambling about to improve their own systems, but we had invested wisely and had prepared for the long term.
“Our new platform has achieved an alternate sales channel that can be relied on in a pandemic, while giving us immediate exponential growth.”