Sligro chooses SQLI as long-term strategic E-business Partner

AMSTERDAM, The Netherlands – Sligro Food Group, encompassing foodservice businesses in the Netherlands and Belgium, has chosen digital agency SQLI as its strategic e-business partner for the next five years.

A Long-term Partnerhsip

“We’re very proud to work together with Sligro Food Group on building their digital success”, says Victor Terpstra, CCO at SQLI. “Both of our companies are rooted in the Netherlands and have that entrepreneurial spirit that drives growth and innovation. As committed partners for five years, we determine and fulfil their digital strategy and ambitions. SQLI will function as the main contractor and collaborate with other partners as needed. This way, we can ensure an integrated strategic approach to deliver the best customer experience and grow Sligro’s business.”

About Sligro Food Group

Sligro Food Group encompasses foodservice businesses in the Netherlands and Belgium, offering a full range of food and food-related non-food products and services in the food and beverages wholesale market. Sligro Food Group leads the Dutch foodservice market, with a nationwide network of cash & carry outlets and delivery-service wholesalers serving hospitality establishments, leisure facilities, volume users, company and other caterers, forecourt retailers, small and medium-sized enterprises, retail businesses and the institutional market.

“Over the last years, we’ve launched various online initiatives to learn and explore. We want to improve and evolve new initiatives at a high pace. We’ve found a trusted and experienced partner in SQLI. They are the digital drivers who can help us reach that long-term independent position on the European foodservice market that we aim for.”

Maurice van Veghel CIO, Sligro Food Group

About SQLI

At SQLI, we craft digital experiences that define the success of great brands and companies. Being around since the ‘90s, we have a proven track record in e-commerce and creating digital experiences. We do this by engaging customers and driving business, based on leading technologies.


Feel free to reach out if you are interested to find out how we can drive your digital success.

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