Prioritize initiatives based on business value
CI focuses on business value instead of a list of predefined requirements. Since the business value of initiatives is liable to change, this means that CI is by nature an agile and dynamic process. CI doesn’t automatically focus its efforts on UX improvements or the implementation of new tools and processes. The focus is always on whatever has the best cost to value ratio for your business.
Small things matter
Companies tend to focus on big goals and outcomes, such as releasing a new product or service. These are the things they can grasp, plan, and allocate budget for. But these also tend to be the riskiest options. And even if a large project succeeds, the expected benefits or revenue usually turn out to be less impressive than anticipated, because reality is simply more complex than the models used.
At the same time, both customers and employees encounter small frustrations on a daily basis, that could easily be fixed with a little attention or small allocation of resources: a confusing message during checkout, an internal administrative task that’s not adding value, or missing information about a customer that reaches out to you. There are a lot of small fixes and improvements up for grabs that can make everyone’s lives easier and enhance business outcomes. However, in a top-down managed organization, the large, expensive, and risky projects tend to suck up all the resources.
The strength of Feedback driven CI is the ability to collect all these small issues and improvement options, prioritize them based on business value, and immediately start working on them. By grouping all these small issues, and embedding them in a process governed by a dedicated team, you will position them so they can actively compete with big initiatives, while at the same time giving each small issue the amount of attention it deserves. If done with full MT support and directed by a general sense of urgency, removing 100 small frictions can be a realistic strategic endeavour!