Poorly hosted sites are prone to freezing, crashing or excessive buffering, all of which can severely damage a customer's shopping experience and result in abandoned shopping carts and a loss of revenue.
Conventional hosting designed to cope with heavy traffic can be very expensive, and is extremely inefficient during periods of low traffic, where most of your purchased computing power will be unused.
So how can businesses host their websites cost-effectively yet still have the capacity for the sudden surges in demand which are not uncommon in Ecommerce? The answer, as it seems to be with all things, is on the Cloud.
Cloud Servers are virtual computing machines, designed to deliver hosting flexible enough to scale to your needs. Unlike conventional hosting, with Cloud hosting, you only pay for what you use.
Web pages will load faster for Ecommerce customers, databases will get higher IOPS and applications streaming large volumes of video and media files will experience low latency when customers run their applications.
Privacy and high security for users can be ensured with private Cloud solutions and the flexible data allowance means retailers are never caught off guard by a sudden demand or surge in site traffic.
Redbox Digital, through partners like Rackspace, are able to incorporate Cloud hosting into your Ecommerce website build. We also have the experience and expertise to consult you on the most suitable and cost-effective hosting solution.