Why Adobe and Redbox?
When Reliance Industries acquired Hamleys in 2019, it set out three priorities. The first was to redefine the Regent Street flagship store. The second was to overhaul merchandising and planning. Thirdly, it determined to invest in the company’s digital operations.
The existing website was based on a home-grown platform, which could no longer meet the company’s aspirations. It selected Adobe Commerce as its new platform because it offered the management, customisation and scalability features it needed. The company considered it the most robust of the platforms it evaluated, and from a cost, implementation and maintenance point of view, it met their requirements perfectly.
The company met three Adobe partners, and found that Redbox was by far the most experienced and knowledgeable of the three. The Redbox Accelerate programme was also a deciding factor.
Deval Shah, Group Vice President, Reliance Brands Ltd said: “A key criteria, along with the developer skill-set and knowledge, was the chemistry. We needed to know whether we could work with the agency and development team. Our first meeting with Redbox was great – we found them easy to work with, open to suggestions and learning.
“Timelines were tight and the accelerate programme offered ‘out-of-the-box’ pre-developed modules, plug-and-play. There are lots of aspects of the programme that are ‘ready-made,’ enabling a quicker time-to-market. This squeezes time-lines, and cost.”