The new omnichannel experience is built on Adobe Commerce. Granger Hertzog decided to go for a low-cost project without any heavy customisation. Their key goal was to retain the design and functionality of the original platform.
Unusually, the site is non-transactional, which differs from most Adobe Commerce implementations. So, customers place enquiries, rather than orders, and these are followed-up by the sales teams.
The team used the Accelerator theme to keep costs down and implemented Page Builder and Visual Merchandiser as part of the upgrade.
Page Builder gives them greater control over their pages, while Visual Merchandiser affords them more flexibility when positioning products.
Keith Fyfe, Granger Hertzog’s General Manager said: “Page Builder is a big thing for us. It will give us more creative freedom over how the pages will look going forward.
“The upgrade will give us much faster speeds, better security and better mobile ability. More of our clients are using mobile now and Magento 1 was a bit clunky on mobiles, but Adobe Commerce is a lot more responsive.”