Online since December 2015, the transilien.com website boasts a new design intended to be more ergonomic and intuitive, to meet Customers’ needs in an even more precise and personal manner. Thus, new functionalities have been provided by SQLI to facilitate journeys, including a new map function.
New functionalities for an improved customer experience
Transilien is more than 6,200 trains operating on 1,280 km of lines and 47 Noctilien bus lines, facilitating the journeys of 3 million passengers in the Ile-de-France region every day.In order to meet the new needs of its customers, SNCF has decided to give the transilien.com website a boost with a graphic, ergonomic and technical redesign. T
his project has a dual objective:
- To simplify journeys thanks to an interactive map, which will display journeys, traffic alerts, construction or road works, and tourist attractions
- To facilitate access to information thanks to a personalisable Customer Account (favourite journeys, traffic alerts, etc.)
SQLI has been responsible for the application management of transilien.com since 2013. Within this context, and thanks to their extensive knowledge of the website, as well as their technical and functional expertise, it is perfectly natural that the task of redesigning the site should be entrusted to SQLI.
For Frederic Novello, Executive Manager in Charge of Information Services - SNCF: “In addition to being perfectly familiar with the historic Transilien.com website, SQLI has been a real source of ideas and adopted an extremely positive attitude throughout our collaboration.”
Results that live up to Transilien's expectations
Passengers were able to discover transilien.com’s new features and functionalities in December, features which should help to simplify their daily lives: a new design, easier information searching (timetables, routes, tourist attractions, traffic and works), a personalisable customer account (favourite journeys, email alerts) and above all a new map feature enabling themto immediately view journeys for all modes of transport.
What’s more, travellers can even search for and locate tourist attractions thanks to the new tour map.SQLI has taken care of the technical redesign and integration of these services. The map, a flagship function of the new website, was also developed and integrated by SQLI using the Mapbox solution.
The initial customer feedback is encouraging, and Transilien has received a large number of spontaneous customer comments: “Excellent new website, it makes a huge difference from the old one, which was fairly outdated! :)”; “Smooth, easy to navigate”; “The visual representation of the journey, the journey time, ongoing works and the different lines to be taken appears extremely clearly”.
The new website is meeting with all the hoped for success, since Transilien has registered a significant increase both in the creation of customer accounts and in subscriptions to their traffic info: from the very first month of its launch Transilien registered 2,761 new accounts, of which 2,310 with at least one favourite journey, representing 83% of new subscriptions.Keeping up this momentum, transilien.com intends to continue developing, with forthcoming English and Spanish versions of their website.