Société Générale exclusively launches The Ladurée collection card!

WAX Loyalty, wax interactive's business unit that advises on customer loyalty and incentives, is assisting Société Générale with the launch of this exclusive Ladurée collection card.

This year Société Générale is demonstrating its desire to satisfy its most demanding customers by enriching its catalogue with a new top of the range Collection card developed in partnership with Ladurée.

It was the experts in loyalty and relationship marketing at WAX Loyalty who orchestrated this marriage between the brand, an ambassador for indulgence and refinement, and Société Générale. This distinctly elegant card enriches the Collection cards' catalogue after the Batman vs Superman card which came out at the beginning of the year.

The bank's customers are offered MasterCard and Gold MasterCard versions of the cards stamped with the famous macaroons, and these cards will be immediately recognisable in users' wallets with their colourful edges.As the height of fashion, customers will receive their card in a box with a card-holder fitted with a mirror in the great macaroon maker's colours.

Price 1: Collection option subject to conditions. The €24/year (price on 01/03/2016) option cost would be added to your card fees.Advantage: The first 2,000 customers who subscribe to the Ladurée Collection card will receive it in a box with a card-holder fitted with a mirror in the Ladurée colours. Card holders cannot be exchanged or refunded.