SMH
From classroom to conversion rates – Educating tomorrow’s e-com stars
Our collaboration with Sälj & Marknadshögskolan (SMH) is all about bridging the gap between classroom learning and industry practice. As one of Sweden’s top business schools in sales and marketing, they offer students a solid foundation — and we’re proud to help strengthen it with real-world e-commerce expertise.
For the third time, SQLI Nordics has been invited to contribute to the course E-commerce 2 — a practical, hands-on class designed to equip students with skills in SEO, CRO, analytics, UX, and digital marketing strategy. Each session welcomes around 40 students, all eager to connect theory to business reality.
Representing SQLI, Digital Consultant William Berg brings strategic insights and concrete cases into the classroom. The course dives deep into the full e-commerce funnel — from attracting traffic to converting users and building long-term visibility.
Students get to explore topics like SEO strategy, campaign structure, and user experience design, all with the purpose of creating seamless digital journeys. They also learn how to track user behaviour, work with analytics tools, and turn insights into actions that support both short-term performance and long-term brand growth.
And the best part? It’s all rooted in real-life projects. No fluff, no filler — just actionable examples of how modern e-commerce businesses grow.
At SMH, we believe in education that leads directly to action. By collaborating with industry leaders like SQLI, we ensure our students not only learn the theory but also gain the practical tools and insights they need to thrive in the e-commerce landscape.
Bridging education and industry
This growing collaboration between SQLI and Sälj & Marknadshögskolan creates a direct link between education and working life. While students gain employer-relevant skills they can apply immediately, we get the chance to support and inspire tomorrow’s digital talent. For the third time running, SQLI is powering the course and we are honored by the conidence shown in us by SMH.
It’s incredibly rewarding to see how quickly the students connect theory to real business cases. They’re curious, sharp, and ready to make an impact
Want to empower your team or students?
At SQLI, we don’t just deliver digital solutions — we help build digital capabilities. Whether you’re looking to upskill your marketing team or bring real-world insights into your classroom, we offer tailored workshops, guest lectures, and training sessions to make digital growth feel tangible.
Curious about what a collaboration could look like?
👉 Let’s talk!