In 2007 entrepreneur Ida Backlund found an investor and started building on her dream - a company focused on delivering high quality hair extensions with a state of the art delivery- and production process. The company was suitably named Rapunzel of Sweden and is now, more than a decade later, an award-winning company and one of the frontrunners in the business delivering extensions world-wide in line with its original core values. Rapunzel’s hair is praised by celebrity stylists in Hollywood and is used by many famous a-list celebrities.
The growth over the years has been steady and strong and today Rapunzel is present in 70 markets. About 75% of the sales comes from the eCommerce-site, which has a clear Unified Commerce approach in order to support a continued global expansion.
Together with SQLI Rapunzel started the journey towards creating a new, soon to be award winning e-Commerce solution, developed on Episerver Digital Experience Cloud (DXC). Through the initial prototype, UX- and design phase and the following technical development, including both advanced personalization functionality and integrations with a new ERP, the guiding star and goal was to create a website enabling continued growth for Rapunzel. The result is an eCommerce website that both offers its visitors a better user- and shopping experience as well as providing the employees behind the scenes with a more editor friendly and flexible system.