The existing e-commerce platform was unable to fulfil the company’s needs or future ambitions. With more than 1,100 stores, multiple warehouses and millions of customers, the company wanted a UX overhaul with a complete omnichannel commerce experience that would increase sales across its retail stores and digital channels.
Several companies made the shortlist for the implementation, but Redbox stood out. Pawel Dabrowski, Nahdi’s head of omnichannel, said: “Adobe Commerce was more flexible and robust and in terms of value for money, there was no better platform for us.
“When we were looking for partners to lead the implementation, Jonty Sutton (Redbox CEO) met us and brought the confidence both from a business perspective and from an understanding of the overall ecosystem.
“Other potential partners had more of a sales approach, but Jonty could answer all of our technical questions and the examples he could provide, such as the work Redbox had completed for Screwfix, showed they had the solutions for our needs.”