The new omnichannel experience is built on Adobe Commerce. Granger Hertzog opted for a low-cost project without heavy customisation. The key objective was to retain a similar design and functionality to that of the original platform.
Unlike most Adobe Commerce implementations, the site is non-transactional, with customers placing enquiries, rather than orders, which are followed-up by the sales teams.
The team used the Accelerator theme to keep costs down and implemented Page Builder and Visual Merchandiser as part of the upgrade.
Page Builder allows them to have more control over their pages, while Visual Merchandiser gives them more flexibility over positioning products.
Keith Fyfe, Granger Hertzog’s General Manager said: “Page Builder is a big thing for us. It will give us more creative freedom over how the pages will look going forward.
“The upgrade will give us much faster speeds, better security and better mobile ability. More of our clients are using mobile now and Magento 1 was a bit clunky on mobiles, but Adobe Commerce is a lot more responsive.”