Challenge 02: Create a purchasing journey
Charles Tyrwhitt required a site that did more than ‘just sell shirts’. Instead, it wanted a full-service customer portal that encouraged increased purchasing of its products. For this, it needed to create different journeys for different clothing categories, increase conversion, improve cross-merchandising, and redefine the site’s visual appeal.
To achieve this, Redbox discovered new ways to sell trousers, accessories, suits and knitwear, et al, through an innovative outfit building tool. Embedded within the listing page, the tool helps customers ‘Get the Look’ with just a few clicks, and encourages deeper engagement throughout the Charles Tyrwhitt site. This ‘Get the Look’ user design is incorporated into list pages and allows the customer to benefit from the multi-buy offers while also creating a style that suits their needs. This fundamentally refined the purchasing process and supported Charles Tyrwhitt’s strategy of being about more than ‘just shirts’.
The team made product selection easier and more intuitive through visual filtering and wizards, with a crisp and contemporary display that highlights products and lifestyle imagery to their full potential. Redbox considered all aspects of the brand from photography to typography, messaging, layout and conversation methodologies throughout the design process.