Demand Generation Manager H/F

​SQLI is a European group that supports the largest international brands in their digital transformation.

SQLI implements and deploys digital solutions (experience platforms, e-commerce sites, digital factories, digital workplaces, etc.) to improve a company's reputation, offerings, and sales, as well as its internal performance.  

Reporting to the CMO you will be responsible for developing and executing marketing campaigns to drive pipeline, contribute to our revenue growth, reinforce the brand and customer intimacy.  

Key Responsibilities: 

• Develop and implement marketing and communication campaigns aligned with company objectives 

• Plan and drive demand generation activity, overseeing it from execution to analysis. 

• Identify new inbound and outbound marketing activities that deliver a flow of qualified leads while monitoring ROI and optimising CAC. Track and manager leads  

• Collaborate with sales, pre-sales teams to align marketing efforts with business goals 

• Utilize data-driven analysis to understand target audience segmentation, align campaign and messaging, and develop effective and compelling content tailored to our personas and ICP 

• Partner with internal stakeholders to develop marketing assets that align with the needs of sales teams  

• Build, execute and monitor marketing plans with key technology partners 

• Develop creative briefs and work closely agencies to design specific campaigns 

• Oversee digital marketing campaigns 

• Cross-team collaboration with country marketing teams to execute global campaigns within the EMEA region 

• Analyze market trends and competitor positioning to refine strategies 

• Monitor and measure marketing campaign effectiveness 

• At least 5 years of experience in marketing, demand generation fields in IT consulting services, B2B, SaaS environments 

• Master’s degree preferred, fluent in English 

• Strong analytical skills, with experience analyzing data and making data-driven decisions 

• Strong and proven writing and messaging skills  

• Proficiency in marketing automation and CRM software 

• Strong organizational skills with attention to detail and problem solving  

• Positive attitude, collaborative, energetic, and optimistic 

• Ability to work independently and collaboratively