TAPE À L’ŒIL
Implementation of a hybris e-commerce platform

Tape à l’œil sought to acquire a high-performance digital platform that could meet several needs:
+ Act as a robust, long-lasting, ergonomic and user-friendly platform that can be used for the comprehensive, autonomous management of marketing operations
+ Promote the brand and the range of products in an original, creative way through effective merchandising
+ Ensure the site's coherence with a performance-based strategy: SEO optimisation, up and cross-selling strategies, social commerce
+ Accelerate international growth through simplified processes for opening up to new countries (multi-country tools for different languages/currencies/VAT calculations/etc.)

Faced with Tape à l’œil's major challenges, the Wax Interactive teams provided comprehensive support services incorporating two cutting-edge solutions:
+ hybris: an omni-channel e-commerce platform
+ Fredhopper: a searchandising solution

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In particular, I appreciated SQLI's high level of reactivity. SQLI provided the most comprehensive solution in terms of their understanding of our business challenges as well as their technological and methodological expertise.

Frédéric Deconinck
E-Business Director
Tape à l’oeil

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