Digitisation of points of sale

Product catalogue available on in-store iPads.

Lafuma wanted to please its customers and create genuine ties between its different sales channels.
The Wax Interactive teams in Lyon thus submitted a proposal for an in-store digital catalogue.

This iPad e-catalogue is very user-friendly:
+ An intuitive, accessible catalogue with a simple design and a smooth browsing experience
+ A quick, effective search tool for finding products by type and price

Concrete results with in-store support for an improved customer experience and sales effectiveness:
+ The catalogue allows Lafuma to meet its customers' needs more effectively
+ Sales staff have stronger relationships with customers
+ Additional sales are on the rise


This catalogue serves as both a sales tool for our sales consultants as well as a digital tool that customers can browse through at their leisure thanks to a simple and intuitive navigation. The Wax Interactive teams provided a tailored solution. They carried out the project quickly and efficiently while maintaining a good working relationship with our teams.

Pierre Yves Bomey

Retail Director


Sylvain Caubel

E-Commerce Director


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SQLI Paris

166 Jules Guesde

92300 Levallois-Perret

+33 (0)1 85 64 20 20