As part of its innovation strategy and digital transformation process, Syntilor wanted to bring together its various websites within a single platform in order to respond to DIY enthusiasts' new usage habits. This involves a number of challenges:
+ Increase brand awareness among the general public
+ Conquer new markets
+ Develop web-to-store channels in order to generate footfall
Using responsive design, SQLI built Syntilor's new platform based on the Magento solution. SQLI also provided comprehensive UX and design support in order to create a fully tailor-made customer journey, with the aim being to respond to the needs of DIY enthusiasts at every stage of their home improvement projects:
+ Inspiring and entertaining Internet users interested in interior decoration by creating 'style look books' and collaborating with bloggers
+ Sharing knowledge by providing DIY and decoration assistance services with tutorials and professional advice
+ Offering demonstrations and tips for Internet users looking for a practical solution to meet their needs, in particular by suggesting products and their textual references.
SQLI provided a perfect response to our specifications with its "Swiss army knife" platform, bringing together multiple catalogues, websites and languages. We will be able to grow our visibility in France and internationally and, above all, provide the best user experience possible. The first brick has been laid, with an almost painless migration of the Syntilor France website. Valuable advice provided by SQLI's teams regarding the choice of suitable modules to optimise our SEO and searchandising is already producing promising results: traffic has increased and there has been a 35% increase in time spent for each visit. We can see that Internet users are browsing in all of our sections: they are being inspired, seeking advice and discovering all of our product ranges. A resounding success!"
Ludivine Liagre, Syntilor's Digital & E-commerce Manager