Citadium has had an e-commerce platform since 2012 and wanted to update it, enrich it with new features and develop a mobile version in order to match the new uses of its young customers - the digital natives.
"Our commercial website had to offer our customers an updated shopping experience which makes it possible to access a modern offer and customer journey in sync with the unique experience enjoyed in our stores," says Valérie Meichelbeck-Krauss, e-Commerce project manager at the Printemps Group.
The overhaul of the desktop and mobile versions of citadium.com is twofold:
+ A technological overhaul, including capitalising on the hybris platform put in place for the temporary websites for Printemps' 150th anniversary, sharing source codes and third-party application maintenance, and the integration of the new hybris merchandising platform.
+ But also an ergonomic and graphic overhaul with the integration of new features for optimised browsing and an ever trendier image.
Citadium wanted to take advantage of the evolution of searchandising solutions and benefit from one and the same technology at the heart of its multi-channel strategy. So the website has been fully developed by the SQLI teams based around the hybris solution. This makes it possible to manage, enrich and streamline the product data and optimise workflows. It ensures the homogeneity of content and the buying experience across all sales channels.
We had a very short lead time for the launch of the website in March. Thanks to good organisation and the commitment of its teams, SQLI was able to stick to the deadlines and budgets. After several years of collaboration, we found SQLI to be an extremely professional genuine partner which knew our needs perfectly and which was able to advise us and support us throughout our various projects. The launch of our new website went very well and we hope to see the results of this great project very soon."
Valérie Meichelbeck-Krauss, e-Commerce project manager at the Printemps Group