Committed to renewing its values and reinforcing its presence on the international stage, Bluestar Silicones wanted to revamp its website in line with its new positioning. The project responds to strong challenges:
+ Increasing the number of leads to strengthen its growth
+ Attracting new talents
+ Demonstrating its innovation and dynamism
On the basis of the SharePoint 2013 solution and designed in Agile and Design Sprint mode, SQLI co-designed and developed Bluestarsilicones.com.
Since its launch, the new portal has received an enthusiastic welcome from the Group's customers worldwide. It has already generated twice the number of visits of the former site. Currently in English, it is also available in Chinese from 22 March and other languages will be up and running in 2016.
With SQLI we experienced a close, enriching and human partnership. The team worked smartly on the project and was constantly able to find solutions. We felt supported because, through its expertise, SQLI managed the project in its entirety. We now have a new platform with a genuine dynamic which encourages interaction with internet users and generates several leads. With this site, we can now tackle new markets such as Asia and continue our international development
Laurent Dumont, Strategic Marketing Manager at Bluestar Silicones"