The performance of brands depends on their ability to anticipate the uses and expectations of increasingly demanding audiences. How can you attract and retain consumers on your digital platform? How can you generate more qualified leads using digital channels?
SQLI helps marketing and communications professionals identify and design the most appropriate digital strategies and make them real drivers for the development of turnover and brand identity.
To attract, convert and retain consumers on your website, it is crucial to place special emphasis on the user experience. We assist you in compiling a list of your users’ requirements in order to find concrete solutions with you in the form of prototypes which will gradually develop into your solution.
Using the five-step Design Thinking methodology (Empathise, Define, Ideate, Prototype and Test), we put the user at the heart of the design process. Meanwhile, our Design Sprint solution allows you to fast-track troubleshooting issues with your digital platform or test new innovations in just five days. Finally, having a Design System in place provides developers and designers working on the same digital system with a shared database of UX and design elements (codes, graphic elements and guidelines).
Is your website or e-commerce site not bringing you the desired conversion results? Would you like to improve the quality of the traffic generated and obtain better qualified leads?
Our Search & Analytics consultants can help you draw up a relevant, custom traffic generation strategy: identification of objectives and targets, building the strategy, scoring and prioritisation of tools to use, implementation, analysis, monitoring and continuous improvement. Recommendations for improving your digital system may also be given, with a view to optimising conversion.
The advent of digital has made for a more complex relationship between brands and their customers. The challenge is not only to win over new consumers, but above all to preserve the relationship in the long term and turn them into real brand ambassadors.
Our Loyalty team designs and implements customer loyalty programmes based on values of transparency and innovation. They can help you define your relationship marketing and loyalty strategy, design an innovative, bespoke plan and ensure cross-channel management..