The in-store shopping experience is currently in a state of transformation. More and more consumers are coming into brick and mortar stores to examine articles before going home to order them online, known as “showrooming”. They are also checking out products online before coming into stores to purchase them, known as “webrooming”. As a result, the barrier between online and offline shopping is becoming blurred, customers are becoming more demanding and competition is rife.
One way for retailers to deal with this challenging environment is to equip their Sales staff with a mobile device. This enables Sales Associates to provide customers with more detailed and personalised information, improving the overall in-store customer experience.
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