Far from being as one-dimensional as it was in the past, the customer journey is radically changing as it combines both the physical and digital. Consumer expectations on brands have also increased: they want us to offer them what they need when they need it, as part of a unique buying experience. How can brands create this new experience in such a complex ecosystem?
Forget mass marketing. Relationship and personalised marketing based on detailed knowledge of the profiles and habits of consumers have taken over.
This document is for all those who are looking for solutions to improve their customer engagement.
Read this Customer Engagement white paper to: