A 360° package for a unique customer experience
Ferdinand is Blue Sky Studios' latest film following the Ice Age and Rio franchises, and it is about to hit cinemas. Banque Populaire was advised and assisted by WAX Interactive's loyalty experts and chose to combine the release of the film with a 360° communications package and the launch of an innovative Augmented Reality application.
In order to offer a new experience to its customers, WAX Interactive - the SQLI Group's digital marketing agency - offered Banque Populaire the chance to team up with Blue Sky Studios as a partner for the release of the film Ferdinand on 20 December.
More specifically, the WAX teams designed and rolled out a major national competitive game for Banque Populaire branch customers. On the agenda:
+ a mini-website developed by WAX: www.ferdinand-avec-banquepopulaire.fr
+ specially organised preview showings in the French regions, including overseas.
+ 4 advergames (Outrun, Grab Everything, Shooting in the Barrel and Wheel of Fortune) to take on challenges with the film's heroes and win thousands of prizes including invitations to the previews, cinema tickets or even goodies.
To accompany this project, WAX has set up a communications campaign for participating Banque Populaire branches with posters, flyers and motion graphic design animations.
WAX also offered Banque Populaire an Augmented Reality colouring application. It's the first in France. This application for tablets and smartphones is a real technological feat and is both fun and immersive. It enables children to colour in the heroes from the film Ferdinand and then see a 3-D model of their characters with the colours from their drawing. This innovation designed and developed by WAX Loyalty makes it possible to bring the Banque Populaire brand into the home with the digital mix, while offering a brand new experience for the whole family.
To find out more, go to : www.ferdinand-avec-banquepopulaire.fr