Tuesday 15 December 2020

L'Usine Digitale: how Jøtul transformed a corporate
website into a platform for its retailers and end customers

Jøtul, a Norwegian manufacturer specialised in cast iron stoves and fireplaces, called on SQLI to review its entire digital ecosystem. The aim was twofold: improve brand awareness among future users of its products and promote the expertise of retailers, which are a key link in the purchase chain.

Jøtul, a Norwegian manufacturer specialised in cast iron stoves and fireplaces, has long sold its products via a network of retailers. The company, whose French subsidiary is based in Lyon, has worked with SQLI for four years to make the catalogue more accessible for retailers and bring dedicated mini-websites online, enabling harmonisation of the visual identity and optimisation of the brand's search engine traffic.

In 2018, SQLI won the call for tenders for the overhaul of Jøtul's digital ecosystem. The choice of SQLI as service provider was partly due to the satisfaction it has provided over the past two years, as well as its ability to deliver support at both local and international level, as Jøtul has operations in France, Norway and the United States. 

Read the rest of the article (in French)

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