White papers

Wednesday 08 January 2020

ebook What will the web of the future look like?

White papers

Expectations of the consumers have dramatically changed those last years. It is no longer sufficient to simply offer a range of services to attract new consumers or increase the loyalty of existing customers. Brands need to develop a new approach, which takes into account the human factor. 

Customer Experience (CX) is at the heart of companies’ online approach. In the coming years, ArtificialIntelligence will enable them to go even further, by creating a highly personalised navigation experience, from the interface to the content displayed and semantics used.

Through this ebook, our CX consultants reveal the upcoming trends regarding websites:

  • Hyper-personalisation
  • Predictive marketing
  • Personal assistants
  • Semantic AI
...

Wednesday 08 January 2020

ebook designing a user-centric website

A brand’s digital presence serves as a crucial link to users and consumers. It not only showcases the brand’s identity – it helps to raise the...

Wednesday 08 January 2020

white paper digital in store: how tablets for sales staff enhance the customer experience

The in-store shopping experience is currently in a state of transformation. More and more consumers are coming into brick and mortar stores to...

Wednesday 08 January 2020

checklist 5 reasons for getting your product information straight

For a successful customer experienceproduct information must be completereliable and attractive. In the current context of exploding volumes...

Expertises

Friday 10 January 2020

PremiumBeautyNews.com - Maxime Thubiere - Luxury: the 6 trends set to boost the market in 2020

Expertises

In an industry now worth more than €1,000 billion, the next generation of consumers is forcing luxury brands to evolve faster than ever. The notion of exclusivity, embedded deep in its DNA, is being challenged by the ramping up of e-commerce and its fast-changing trends. What key trends will the luxury goods industry see this year? We’ve identified 6 of them. 

With m-commerce growing fast (55% of luxury consumers who buy online do so on their smartphone), strong demand on the Chinese market, new pockets of wealth (such as Silicon Valley) and the next generation of purchasers partial to new experiences, the market is under pressure to produce innovative products & services, partnerships and technologies. Businesses will undoubtedly have...

Friday 10 January 2020

JDN - Eric Thean : Progressive Web Apps, a powerful new mobile-deployable tool

In an article entitled “A mobile app at all cost? ”, I highlighted how difficult it is for brands to get mobile internet users to download a...

Friday 13 December 2019

Tendance Hotellerie - Alix Howard - Tourisme : Quand les usages font chuter les plus grands

Depuis 2018 c’est l’hécatombe. En seulement quelques mois, sept compagnies aériennes ont fait faillite dont Germania, Aigle Azur et XL Airways...

Wednesday 11 December 2019

Finyear - Laurent Cornu: Business owners are hoping for and deserve a banking revolution

It has never been easier to open a bank account and make payments on your smartphone, or to take out a loan on your computer. But there’s one...

Press releases

Wednesday 11 December 2019

COFAQ amorce le virage du commerce omnicanal avec SQLI

Press releases

Le Groupe COFAQ, centrale d’achat du bricolage de référence pour les professionnels, vise à positionner le digital au cœur des ambitions du groupement et au travers de son nouveau plan stratégique “Cap 2023”. SQLI a accompagné les directions d’enseignes et la DSI du Groupe pour initialiser les projets e-commerce de ses 3 principales enseignes : Master Pro, Securom et Brico Pro.

Le digital, au cœur des ambitions du groupement COFAQ

Le Groupe COFAQ, créé dans les années 1950, est une centrale d’achat comptant 6000 collaborateurs. Il compte 354 adhérents-actionnaires formant un réseau de 773 points de ventes à travers la France, lui permettant d’adresser les cibles BtoB et BtoC.

Parmi ses différentes enseignes, Master Pro, l’enseigne...

Wednesday 27 November 2019

SQLI and Microsoft strengthen their partnership to develop cloud competencies in France

At Microsoft Inspire, the conference for Microsoft partners, the two companies set out an ambitious growth plan with a key focus on developing...

Thursday 27 June 2019

Calling all startups: bring your ideas to life in a day!

In recent years, with a concern for current social and environmental challenges, the digital agency and unified commerce specialist SQLI has...

Friday 21 June 2019

Pierre Fabre: a new corporate website to reflect international group

Pierre Fabre, an international pharmaceutical and dermo-cosmetics group, has entrusted the overhaul of its corporate website to SQLI, with which...

Press Review

Thursday 19 December 2019

Alliancy - JouéClub, une stratégie de commerce unifié qui tombe bien…

Press Review

Oui, il y a bien une alternative pour réaliser vos derniers achats de Noël si vous êtes coincés par la grève des transports… JouéClub, qui propose en ligne des milliers de références, joue depuis un an la carte du commerce unifié pour rester leader et ça marche.

Depuis un an, la coopérative JouéClub, leader en France de la distribution de jouets, dispose d’une plateforme de vente en ligne unique (y compris sur mobile) pour l’ensemble de son réseau, qui compte plus de 300 magasins indépendants sur le territoire. Objectif du projet à l’époque : revaloriser son positionnement sur le web face à la concurrence et fluidifier le parcours client en renforçant les synergies web-to-store et store-to-web. Un atout en ces temps de grève dans les...

Thursday 05 December 2019

L'ADN - La publicité est-elle compatible avec l’écologie de l’attention ?

Dans un monde où les sollicitations arrivent de toutes parts, jusqu’à la saturation, les marques ont un rôle à jouer. Et elles commencent...

Tuesday 10 September 2019

Alliancy - SQLI homes in on retailers

For the past 30 years, SQLI has assisted brands with their digital transformation. Today, this French digital agency is expanding in Europe and...

Monday 02 September 2019

ICTjournal - "The banking sector is not very familiar with test & learn"

A few months ago, Crédit Agricole next bank launched an online mortgage calculator. Its CEO, Thibault Reversé, as well as the project managers,...

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