White papers

Wednesday 08 January 2020

ebook What will the web of the future look like?

White papers

Expectations of the consumers have dramatically changed those last years. It is no longer sufficient to simply offer a range of services to attract new consumers or increase the loyalty of existing customers. Brands need to develop a new approach, which takes into account the human factor. 

Customer Experience (CX) is at the heart of companies’ online approach. In the coming years, ArtificialIntelligence will enable them to go even further, by creating a highly personalised navigation experience, from the interface to the content displayed and semantics used.

Through this ebook, our CX consultants reveal the upcoming trends regarding websites:

  • Hyper-personalisation
  • Predictive marketing
  • Personal assistants
  • Semantic AI

Wednesday 08 January 2020

ebook designing a user-centric website

A brand’s digital presence serves as a crucial link to users and consumers. It not only showcases the brand’s identity – it helps to raise the...

Wednesday 08 January 2020

white paper digital in store: how tablets for sales staff enhance the customer experience

The in-store shopping experience is currently in a state of transformation. More and more consumers are coming into brick and mortar stores to...

Wednesday 08 January 2020

checklist 5 reasons for getting your product information straight

For a successful customer experienceproduct information must be completereliable and attractive. In the current context of exploding volumes...


Thursday 13 February 2020

La Tribune - Florian Boureille : L'humain, prochain enjeu de la transformation numérique des entreprises


La transformation numérique n'est pas qu'une question d'outils

Lorsqu'on parle de transformation numérique, on comprend naturellement qu'il s'agit d'outils qui évoluent et changent notre manière de les utiliser et de les intégrer à nos vies. L'apparition de l'appareil photo numérique est représentatif : son invention a entrainé une modification rapide des habitudes d'utilisation et de consommation, tout comme les téléphones sont devenus des smartphones, l'email est indispensable dans notre travail, les solutions GPS ont remplacé les cartes routières...

Ces nouveaux outils améliorent notre confort, notre efficacité, voire notre productivité, et les accepter a été facile. Prenons la consultation des emails professionnels sur smartphone :...

Friday 10 January 2020

PremiumBeautyNews.com - Maxime Thubiere - Luxury: the 6 trends set to boost the market in 2020

In an industry now worth more than €1,000 billion, the next generation of consumers is forcing luxury brands to evolve faster than ever. The...

Friday 10 January 2020

JDN - Eric Thean : Progressive Web Apps, a powerful new mobile-deployable tool

In an article entitled “A mobile app at all cost? ”, I highlighted how difficult it is for brands to get mobile internet users to download a...

Friday 13 December 2019

Tendance Hotellerie - Alix Howard - Tourisme : Quand les usages font chuter les plus grands

Depuis 2018 c’est l’hécatombe. En seulement quelques mois, sept compagnies aériennes ont fait faillite dont Germania, Aigle Azur et XL Airways...

Press releases

Wednesday 29 January 2020

Geev accelerates its project with the SQLI Ideathon

Press releases

SQLI, which as a group is dedicated to digital experience, is aware of contemporary social and environmental issues and is launching a unique partnership with the French start-up Geev for its Ideathon, which will be held on 31 March 2020 at Halle Héméra, a special start-up centre in Bordeaux.


The SQLI Ideathon is a day to imagine and give shape to a sustainable future. The aim: accelerating one of Geev’s new projects in a limited amount of time. To hit this goal, SQLI will work with participants from complementary backgrounds (non-profits, businesses, freelance UX/UI consultants and students) who, using Design Thinking methods, will take up the challenge set by the start-up. Several...

Wednesday 11 December 2019

COFAQ starts to switch to omnnichannel commerce with SQLI

The COFAQ Group, a leading B2B/B2C DIY group purchasing organisation, is looking to make digital technology one of the group’s key focuses via its...

Wednesday 27 November 2019

SQLI and Microsoft strengthen their partnership to develop cloud competencies in France

At Microsoft Inspire, the conference for Microsoft partners, the two companies set out an ambitious growth plan with a key focus on developing...

Thursday 27 June 2019

Calling all startups: bring your ideas to life in a day!

In recent years, with a concern for current social and environmental challenges, the digital agency and unified commerce specialist SQLI has...

Press Review

Thursday 19 December 2019

Alliancy - JouéClub, une stratégie de commerce unifié qui tombe bien…

Press Review

Oui, il y a bien une alternative pour réaliser vos derniers achats de Noël si vous êtes coincés par la grève des transports… JouéClub, qui propose en ligne des milliers de références, joue depuis un an la carte du commerce unifié pour rester leader et ça marche.

Depuis un an, la coopérative JouéClub, leader en France de la distribution de jouets, dispose d’une plateforme de vente en ligne unique (y compris sur mobile) pour l’ensemble de son réseau, qui compte plus de 300 magasins indépendants sur le territoire. Objectif du projet à l’époque : revaloriser son positionnement sur le web face à la concurrence et fluidifier le parcours client en renforçant les synergies web-to-store et store-to-web. Un atout en ces temps de grève dans les...

Thursday 05 December 2019

L'ADN - La publicité est-elle compatible avec l’écologie de l’attention ?

Dans un monde où les sollicitations arrivent de toutes parts, jusqu’à la saturation, les marques ont un rôle à jouer. Et elles commencent...

Tuesday 10 September 2019

Alliancy - SQLI homes in on retailers

For the past 30 years, SQLI has assisted brands with their digital transformation. Today, this French digital agency is expanding in Europe and...

Monday 02 September 2019

ICTjournal - "The banking sector is not very familiar with test & learn"

A few months ago, Crédit Agricole next bank launched an online mortgage calculator. Its CEO, Thibault Reversé, as well as the project managers,...

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