We help you with your marketing automation strategy, solution implementation and campaign execution services to drive customer loyalty, higher customer lifetime value and reduce marketing waste.
Drive higher CLV and reduce marketing waste with Marketing Automation
At SQLI, we believe Marketing Automation to be a customer-centric approach to ensure that your customers are getting the right information, at the right time and through the right channel, and ideally in a completely personalized manner. Put this way, it sounds like the goal of any marketer right? The automation behind the marketing automation approach enables your team to deliver on this promise, at scale, since this would be inefficient to do on a manual basis.
Nevertheless, Marketing Automation frequently turns out to be more complicated than anticipated, and many businesses have trouble getting the outcomes they were hoping for. This is why enlisting the assistance of a knowledgeable third party will enable you to maintain control over, prioritize, and, if necessary, improve your marketing automation strategy's effectiveness.
The pillars to ensure successful Marketing Automation are:
A strong marketing automation strategy specifically fit for your customers and to meet your organization's needs and objectives. A solid strategy is the most important piece for success.
A strong (customer data) strategy to combine data from any source and produce a 360-degree view of each of your clients. and a technique for using dashboarding and AI to obtain useful insights.
Journeys, Campaigns, and content need to be built in a way that matches and supports your customers' journeys at any stage or through any channel.
Your marketing automation approach will only get as far as your data capabilities go. Marketing automation always relies on data as a trigger for the "automated" actions established in the automated journeys/processes. The second biggest pitfall of many companies when it comes to marketing automation is to ignore the requirements for a solid data foundation. These companies end up blaming the marketing automation approach later on for the lack of results in the long run.
But, at SQLI, we help you to first ensure your team can keep track of this data and create the right actionable insights through the entire customer journey. We help you with:
- Offline & online data integration
- Customer data management: event data, behavioural, customer attributes, transactional and customer service data integrated into individualized customer profiles.
- Data privacy and security
- Actionable insights / triggering events across any channel
- AI and predictive data models
Building a high-performing marketing automation strategy and properly executing it through the right journeys, campaigns and content requires a good knowledge of both your organization's processes and of your customers to know how to support them at each stage.
We help you take a look at your overall digital marketing maturity and performance, your resources and goals and create a roadmap with quick wins and long-term opportunities. This will help us prepare a pragmatic strategy to drive you towards integrating more advanced topics such as omnichannel personalized campaigns, AI recommendations, or predictive marketing that will set you apart from your competitors, at a pace that fits your organizational maturity development.
Marketing Automation Tools
In order to bring these three pillars together, you need the right marketing automation solution. There are many different type of solutions in the market with a wide variety of features that can serve for different use cases, so finding the right one can become a challenge for many organizations. We work with several technology marketing automation partners that meet the highest criteria standards.
At SQLI, we can help you with any or all of these pillars to make sure your marketing automation delivers on its promises. One of the biggest pitfalls of organizations when it comes to marketing automation is jumping into execution without a solid strategy and enough internal knowledge. Marketing automation success has a cascade effect. It takes a lot of upfront knowledge to set things up correctly. And if you don’t, things will go wrong down the road. That’s why it’s important to accept that marketing automation implementation will not be easy and to call on expert services to help you get where you need to go.
Request a Marketing Automation intake
Schedule a 1-on-1 marketing automation intake meeting with one of our marketing automation consultants to discuss your organization's use cases, the possible effects of automating your marketing operations, and your top priorities for rapid wins.
Marketing Automation Strategy & Consultancy
To assist you in developing a sound and practical plan for using marketing automation to achieve your business goals, SQLI provides strategy and consulting services. In order to guarantee your team's long-term success in generating loyalty and profitability through marketing automation, our experts can continue working with your team after the planning and implementation phase.
Solution Selection & Implementation
We help you to find and properly set up the best-fitting Marketing Automation solution that would allow you to meet the specific goals and use cases you determine for your marketing automation approach. We'll set up the appropriate integrations, combine data from all of your systems, guarantee data security during deployment, and more.
Customer Journey, Campaign & Content Creation and Execution
The strategy and solution setup are merely the initial steps; the main difficulty of marketing automation is in creating the journeys and campaigns, ensuring they function effectively, and continuously optimizing them. Depending on your maturity and objectives, our team can assist you in setting up everything from the most fundamental use cases and workflows to the most sophisticated and personalized loyalty journeys.
In-depth Customer Analytics & Continuous Improvements
Real-time dashboarding can be set up to provide your team with actionable insights. Your marketing automation actions and decisions will be supported by current and pertinent data insights thanks to dynamic reporting, analytics, and dashboarding. We empower your organization to generate continual optimizations and growth based on a data-driven strategy by using a continuous improvement approach.