[White paper] Stay ahead of the game with DXP!
People today are more loyal to meaningful experiences than they are to brands.
What's in this white paper?Check out our Experience Platforms offer
They expect to be able to access the same content from a variety of digital devices at any time and from any location. If they are unable to do so, they will transfer brands. As a result, businesses that want to stay competitive must develop a strategy that allows them to deliver a consistent, unified digital experience across all touchpoints. This white paper examines how a Digital Experience Platform can help with this (DXP).
The following topics are investigated in the document:
- The role of a DXP
- The benefits of such a platform
- Different components of a DXP
- Choosing and implementing a DXP solution
- A DXP case study
Page 1 - Background
Page 2 - What exactly is a DXP?
Page 4 - Who are DXPs for?
Page 5 - A world famous DXP
Page 7 - What pain points can besolved with a DXP?
Page 15 - 5 changes to expect when you invest in a DXP
Page 16 - DXP must-haves and DXP nice-to-haves
Page 19 - A key touchpoint: mobile
Page 20 - A checklist for choosing a DXP
Page 22 - Key criteria for a successful DXP
Page 25 - A DXP case study
Page 27 - Conclusion