[White paper] Stay ahead of the game with DXP!

People today are more loyal to meaningful experiences than they are to brands.

What's in this white paper?

Check out our Experience Platforms offer

They expect to be able to access the same content from a variety of digital devices at any time and from any location. If they are unable to do so, they will transfer brands. As a result, businesses that want to stay competitive must develop a strategy that allows them to deliver a consistent, unified digital experience across all touchpoints. This white paper examines how a Digital Experience Platform can help with this (DXP).

The following topics are investigated in the document:

  • The role of a DXP
  • The benefits of such a platform
  • Different components of a DXP
  • Choosing and implementing a DXP solution
  • A DXP case study

Chapters list

Page 1 - Background

Page 2 - What exactly is a DXP?

Page 4 - Who are DXPs for?

Page 5 - A world famous DXP

Page 7 - What pain points can besolved with a DXP?

Page 15 - 5 changes to expect when you invest in a DXP

Page 16 - DXP must-haves and DXP nice-to-haves

Page 19 - A key touchpoint: mobile

Page 20 - A checklist for choosing a DXP

Page 22 - Key criteria for a successful DXP

Page 25 - A DXP case study

Page 27 - Conclusion


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