[Ebook] Optimizing conversion on your website

In a hyper-competitive context, understanding customer behaviour and their paths becomes vital to develop sales on your website.


Different methodologies and practices derived from web analytics and UX design can help you optimise all the elements that make up the customer experience and thus ultimately boost your conversion. In this ebook, our Consultancy, UX, Analytics & Search Department gives you the keys to make the right decisions for your site.

You will discover :

  • The 3 key moments and the quality criteria of the experience,
  • Best practices for optimising the control tunnel,
  • A data-driven UX approach to improve performance,
  • The Sport 2000 case.

Chapters list

Page 4 - Criteria and key moments of the experience

Page 6 - Focus on best practices to optimize

Page 12 - A data-driven UX approach

Page 17 - Use case: Sport 2000


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