LinkedIn, the career network?
LinkedIn is still largely associated with being a career platform, a social network for building and sustaining a professional network, and the content that can be found there are HR best practices and IT insights. That might have been true once, but over the last couple of years LinkedIn has provided several new features to support and encourage content creation and brand awareness, no matter the product or service.
So, what are these tools, how can you use them, if you aren’t already doing so, and why should you?
So why isn’t everyone using LinkedIn?
So far, most content associated with LinkedIn is generated by technical brands, the IT sector, software companies, marketing professionals or, truer to its roots, HR-related content, welcoming new employees, training programs and more. Basically, content to convince potential employees to come work for this or that company. This technical and HR focus means that LinkedIn is not always top-of-mind for brands who want to start generating content. But LinkedIn should be actively used in your branding strategy, and not just for HR purposes.