E-Commerce: spice up your customer experience!
Consumers turned to E-commerce as a result of the pandemic's huge retail closures. The increased competition between brands was tougher because of the rapid growth of online sales. As a result, they're desperate to create a USP, and the key differentiator is customer experience.
Experience is crucial, and it all starts with a simple task. It can't begin if the client hasn't found the product yet! As a result, product data is critical in dealing with rising competition. Product data is a powerful instrument, a persuasive argument that can be used to attract, reassure, persuade and... sell. Information helps in the maintenance of excellent client relations, but it may also become a burden because data changes. From one channel to the next, it may become outmoded or inconsistent. Also, keep an eye on the influence it may have on the client experience!
Product Information Management (PIM) can save the day. PIM is a product data management process that centralizes, enriches and distributes information to various sales channels in order to give a successful and appealing product experience.
WHAT ARE PIM’S STRENGTHS?
PIM gives all product information a distinct voice by centralizing and managing data on a single platform where everyone can contribute. No more duplicated or - even worse - contradicting data in numerous tools and files. PIM has a direct influence on customer happiness by minimizing data mistake risks, which has a knock-on effect of lowering returned orders and unfavorable reviews.
Its second benefit? PIM eliminates time-consuming, repetitive tasks. Time is money in the world of e-commerce! PIM streamlines processes, makes rollouts easier and reduces time to market. When a new product is published information is immediately configured and checked, making it easier to promote the item across several channels. Any excellent PIM solution comes with its own workflow for assigning tasks and approvals, which makes follow-up and cooperation easier.
The teams may focus back on their core business and value-added tasks thanks to process automation. PIM is also important for marketing teams since it connects products, recognizes products that are linked to the main item, and makes suitable recommendations. The system encourages cross-selling and up-selling, and the marketing department has the tools it needs to innovate, such as creating ready-to-wear packages or styles.
But, in our opinion, PIM's main strength is in the data itself. PIM assures you of the consistency, comprehensiveness, and omnichannel compatibility of your product data. It will provide customers with the knowledge they require to comprehend their purchase and have the greatest possible experience, regardless of the sales channel. Maintaining data quality over time and across a wide range of channels becomes a tiresome, if not impossible, task. PIM. On the other hand, it allows you to maintain control over your data, ensure its consistency, and keep it from becoming obsolete.
Data consistency, reliability and quality.
WHEN DOES PIM BECOME AN OPTION?
Let's be honest: not every online business need PIM.
PIM is primarily used by companies who have a wide range of items and sell them through different channels (e-commerce site, mobile application, marketplace, etc.). PIM is also useful for handling special requirements, such as if a product is technically difficult or must comply with regulations or if a brand operating worldwide must customize items to unique distribution market requirements or make them available in many languages.
When you start to accumulate complicated information on a large number of products intended for different channels, PIM becomes a viable alternative. Collaboration using a mess of Excel files, which everyone enriches more or less accurately and on a regular basis, has reached its limits at this moment! When faced with the requirement to automate procedures, as well as data quality and collaboration concerns, it's reasonable to ask: am I dealing with issues that indicate I might need a PIM solution?
A good customer experience is built on the foundations of data consistency, reliability, and quality. When your consumer discovers the appropriate thing, in the right place, at the right time, they have a positive experience. PIM is a valuable partner in achieving this goal, contributing to customer pleasure, and, most all, innovating: your marketing department has the keys to going to the next step and expanding your customers' experience by starting with a solid foundation of data.
