WHAT ARE PIM’S STRENGTHS?
PIM gives all product information a distinct voice by centralizing and managing data on a single platform where everyone can contribute. No more duplicated or - even worse - contradicting data in numerous tools and files. PIM has a direct influence on customer happiness by minimizing data mistake risks, which has a knock-on effect of lowering returned orders and unfavorable reviews.
Its second benefit? PIM eliminates time-consuming, repetitive tasks. Time is money in the world of e-commerce! PIM streamlines processes, makes rollouts easier and reduces time to market. When a new product is published information is immediately configured and checked, making it easier to promote the item across several channels. Any excellent PIM solution comes with its own workflow for assigning tasks and approvals, which makes follow-up and cooperation easier.
The teams may focus back on their core business and value-added tasks thanks to process automation. PIM is also important for marketing teams since it connects products, recognizes products that are linked to the main item, and makes suitable recommendations. The system encourages cross-selling and up-selling, and the marketing department has the tools it needs to innovate, such as creating ready-to-wear packages or styles.
But, in our opinion, PIM's main strength is in the data itself. PIM assures you of the consistency, comprehensiveness, and omnichannel compatibility of your product data. It will provide customers with the knowledge they require to comprehend their purchase and have the greatest possible experience, regardless of the sales channel. Maintaining data quality over time and across a wide range of channels becomes a tiresome, if not impossible, task. PIM. On the other hand, it allows you to maintain control over your data, ensure its consistency, and keep it from becoming obsolete.