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Rhodia
Rhodiascope 2010 – Rhodia reinforces its digital plan for communication close to its target publics.
Rhodia, forefront chemical group, entrusts Sqli agency for the implementation and realization of its interactive annual report.
Objectives: an annual online report, in adequation with the actual group policy: modernity and proximity.
In 2009, Peter Pen realized for Rhodia its annual report in printed format, with an interactive report online on its institutional website. For the 2010 edition, the trade, engaged in sustainable development way, might move towards a digital strategy with Sqli agency and the editorial agency Peter Pen. This publication is the first one to have a dedicated website, which replaces the print version: the Rhodiascope 2010: www.rhodiascope.com.
The website responds to two aims: one educational, to understand the Group activities in few seconds, (business, markets…) and an informative aim, to share the Highlights of the year.
Our mission: implementation and realization of a mini-website dedicated to the Rhodia annual report.
The quality of the full flash website leans on the realization of a diversity of top quality videos, implemented by the agency:
- Intimist interview of management teams and agents
- Explanatory 3D universe
- Illustrative videos about Rhodia products, to show evidence of the trade daily presence for people…
Results: strengthened collaboration between Sqli agency and Rhodia
Results are compliant with Rhodia vision: a dynamic and document introduction, a ludic appearance which reinforces a real proximity with internauts.
Customer testify:
For Lucia Dumas, Rhodia Communication director, “we hoped to dynamise our picture and wanted to explore the possibilities given by multimedia and Internet. This new digital formate allows us to introduce Rhodia agents in their daily work. So, it simply explains who we are, which are our products, our expectations and commitment. In an industrial company like ours, the bet was bold. Sqli agency and Peter Pen helped us realize this project with success”
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